The Cube story starts in Germany back in 1993. To help fund his studies at University, bike-mad Marcus Pürner started importing frames and assembling bikes in the corner of his parents’ furniture factory – Cube Bikes was born.
From the factory in Waldershof, the company has grown into a major bike manufacturer. Originally an MTB brand, Cube now exports a range of bikes to 34 countries across the world, including Cube hybrid bikes, while still staying true to its MTB heritage. The company is also proud sponsors of the Belgium Pro Continental team, Wanty-Groupe Gobert and the Cube Action Team.